Course Overview

Marketing Research

1. Definition & Importance of Marketing Research
2. Role of Research in Decision-Making
3. Differences Between Market Research & Marketing Research
4. Applications of Marketing Research

Email marketing

1. Email Marketing Basics
2. Email List Building Strategies
3. Email Campaigns (Newsletters, Promotional, Drip Campaigns)
4. Email Automation (Mailchimp, HubSpot, Sendinblue)
5. Email Copywriting Best Practices
6. Email Performance Analytics

Copy Writing

1. What is Copywriting?
2. Importance of Copywriting in Marketing
3. Copywriting vs. Content Writing
4. Skills Required for a Successful Copywriter
5. The Psychology Behind Effective Copywriting

Search Engine Optimization (SEO)

1. Introduction to SEO & How Search Engines Work

On-Page SEO

1. Keyword Research & Optimization
2. Meta Tags (Title, Description, Alt Tags)
3. URL Structuring
4. Internal & External Linking

Off-Page SEO

1. Link Building Strategies
2. Guest Blogging & Outreach

Technical SEO

1. XML Sitemaps
2. Robots.txt
3. Schema Markup
4. Core Web Vitals

Local SEO & Google My Business

SEO Tools (Google Search Console, SEMrush, Ahrefs)

YouTube Marketing

1. What is YouTube Marketing?
2. Importance of Video Marketing in Digital Strategy
3. YouTube vs Other Social Media Platforms
4. How YouTube’s Algorithm Works
5. YouTube as a Search Engine (SEO for Videos)

Facebook Marketing

1. Page Setup & Optimization
2. Facebook Ads Manager
3. Engagement & Growth Strategies

Instagram Marketing

1. Instagram Reels, IGTV, Stories
2. Hashtag Strategy & Engagement

LinkedIn Marketing

1. Personal Branding & Company Pages
2. LinkedIn Ads & Networking